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The commercial, which also aired during the Academy Awards and the Golden Globes, was noted for its large cast, movie-score-inspired soundtrack, multiple locations, oversized props and animatronics, as well as its sweeping style and compelling brand storytelling.

Combine MPS Studios Dallas support with a legendary show tune, a store clerk-turned-cabaret performer and a dozen Bob Fosse-esque dancers, and you’ve got the makings for one fun spot for the $200 Million Cash Spectacular, a new scratch-off game from the Texas Lottery.

The creative came from Dallas-based agency Tracy Locke, and was directed by Alfonso Gomez-Rejon with production design by Bruce Curtis. The commercial depicts the magical transformation of a convenience store into a “Chicago”-inspired theatrical set, complete with a production of a Lottery-inspired variation on “All That Jazz” (“All That Cash”), when a customer purchases a Spectacular game.

Production called on MPS Studios Dallas to provide camera and lighting/grip/electric equipment. The commercial was shot on ARRI ALEXA Plus, Cooke S4 primes and an  Optimo 24-290mm zoom.  A 10-ton truck with Kino Flos, a Fisher 10 dolly and a PowerPod helped light the stage of the historic Majestic Theater in downtown Dallas.

“This spot was a lot of fun, and I really enjoyed working with MPS, with Alfonso, and Bruce,” said Mark Manthey, the project’s gaffer. “Their vision was to morph from a moment in time at a convenience store to a Broadway production, in real time, without manipulation in post. We had set walls flying out, up, and down, as well as a number of film lighting units rigged within the sets.

“The electric department had a one-day scout and one day pre-light, and as the needs of the job would change, MPS was able to deliver on everything,” he said. “Everyone was really happy with the final result.  It’s a great spot.”

“We had a lot of fun on this project, and especially enjoyed partnering with this great team to craft the classic Broadway look,” said MPS’s Vice President Brad Beasley. “Mark Manthey is a consummate pro, and this spot truly showcases his creativity and masterful craftsmanship.”

MPS Studios Dallas is a full-service production facility offering 65,000 square feet of sound stages, cameras, grip/lighting/electric, post services and support staff to clients world-wide. MPS recently launched MPS Camera Austin, offering cutting-edge camera rental equipment featuring ARRI ALEXA, RED Epic, Canon C300, Master Primes, Cooke S4 and Panchro lenses, and five DIT carts by Sandust SetLabs.

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